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A woman’s beauty, her power

• Thursday, Sep 14, 2006

Chinweizu, author of the thought-provoking book: “Anatomy of Female Power,” and indeed, all highly perceptible individuals would agree that beauty equals money or at least power to make money.

Women spend a pretty good amount of money and time trying to look good, and why not? They are seriously rewarded for being beautiful. Beauty gives a woman the power to choose where she wants to work, whom she wants to date, etc. And if a good looking woman has a brain as good as her face, even the sky alone cannot be her limit.

Researches reveal that attractive people usually find it easier to get employed than less attractive people. If you don’t believe this, then how do you explain the fact that only beautiful and gorgeous looking babes get hired as marketers, air hostesses, receptionists, broadcasters, etc. Have you been to the banking hall of any new generation bank recently? How did you find girls? Beautiful? You can say that again. If a manager is having problems securing a deposit from a ‘big man’, having sent an experienced officer with intimidating credentials in marketing and sourcing of funds, the next ‘brilliant’ move he makes is to look into his barn and pick the freshest looking girl to execute the assignment. Armed with no serious credential other than a disarming smile and a flawless skin, she usually achieves the target. Before you say ‘cash’, Mr Big Man has deposited a staggering amount of money into the bank’s account, and it’s not what you think, return; it seems some men just cannot say no to a beautiful woman. Maybe they feel that one day they might ‘need’ her.

Take in another scenario, two people go for a keenly contested job interview with absolutely the same qualifications and experience, who do you think will clinch the job? The one with the most striking looks. It may not be fair, but that’s the way it is. While we cannot decide whether our children will be beautiful or not, employers can at least decide what kind of persons they want to represent their company.

Attractive men and women are also likely to get little favours here and there anywhere they go, not really because they deserve it, but just because they’re beautiful. They get discounts on purchases without much bargaining, get help with their luggage and get promoted faster on the job.

Strangers would even take up a little discomfort all for the sake of a beautiful woman.

Amazingly, most of these favours are given without a thought. It comes naturally. There’s something special about a good looking woman that people can’t just help being kind to her and treating her special.

Little babies also respond to good looks. Many times a baby could be seen crying at the sight of a plain looking man, but once cuddled by a pretty woman, his face dimples with smiles.

No doubt about this, attractive people find it easier to make friends, even of the same sex. Who wants to make friends with a plain Jane anyway? People love to associate with and be seen in the company of good looking people. Scoring high in the looks department also means you have the power to influence others – colleagues, friends, your boss, your partner. Because beauty goes hand in hand with charm, most of the time, it’s often easy for a beautiful person to sway others to her side.

Men, who understand the power of beauty usually indirectly try to prevent their women from achieving their maximum beauty potential by ensuring that they appear as plain as possible by wearing the most conservative of clothes. It doesn’t matter that sometimes, the men themselves are super dressers. If you think this is impossible, please ask the concerned women.

Some people say such men are jealous and cannot bear the thought of another man admiring their wives. Others say they are simply afraid. Afraid of what? Matter for another day.

Back to my point, what I’m saying here is that being beautiful or attractive with its attendant charm has every likelihood of boosting a woman’s like ability, mark the difference between this simple fact, and a woman exploiting her feminity to court and gain undue favour from the menfolk (what we all know as bottom power).

Why not try out a new hairstyle, lose or gain some weight as the case may be, splash out on new and trendy clothes and even get a professional facial? And the thrill is in not feeling guilty afterwards. When you make efforts to improve your looks, it’s almost the same thing as updating your curriculum vitae. You may just be heading for a better job or a promotion.

The good news is that every woman can be beautiful, if only she makes the effort. Some women are born beautiful, if only she makes the effort. Some women are born beautiful, others acquire it, but no matter what, it can be enhanced through a healthy diet, regular exercise and a reasonable skin and hair care routines and of course, clothes that fit.

You’ll be surprised to know the extent all those drop-dead beauties go to in order to achieve beauty and retain it, with special reference to models and sultry actresses. Some would readily starve themselves to death in the name of dieting and would hold on carefully to every advice given by their exercise instructors, some beauty routines can be boring, rigid and hazardous.

But all we get to see are the finished products – a face that is as cool as million pounds, plus a body that looks good in anything. If all you do is wash your face with soap and water and all the exercise you get is climbing the staircase to your flat, is it any wonder that you don’t look half as good as they do?

However, being attractive is not all joy, it has its downsides too. A lot of people generally assume that an attractive woman is automatically promiscuous and not likely to make faithful partners; they’re arrogant and selfish, bla, bla, bla. But it is not so, or atleast, not in every case. I know beautiful women who are also very reserved and reliable.

The great news is that inner beauty remains the best kind of beauty. It radiates from the inside to colour you on the outside; it illuminates you entirely. And really what’s the point of a beautiful woman with no depth, no feeling and no sense?

But if you’ve got beauty, nurture it. Beauty is not vanity, it is power, your power to rule the world.

Nwali, is an intern with The Tide

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posted by Cheryl Levesque @ 12:18 PM