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Men and women see beauty differently

GAINESVILLE, Fla., Sept. 8 (UPI) -- Three University of Florida professors say beauty is in the eye of the beholder, but for female magazine readers, it has nothing to do with sex.
Professors Robyn Goodman, Jon Morris and John Sutherland say their study gauged college-age women's emotional responses to ads featuring beautiful women from Vogue, Allure and other women's magazines.

The hotter the model's attire or look, the more it left the women cold, while the natural, pretty-in-an-everyday-way types, a look the researchers describe as wholesome, had the best response, according to the study.

"I think advertisers would say if you show a woman a sexy picture, many of them will want to emulate it, but I think this research shows that's not true," Morris said.
The study brings to light a looming disconnect between generally male executives of companies seeking to market their products and the female consumers they're trying so desperately to reach, according to Goodman.

"If you look at most of the Fortune 500 companies, who are they run by? Men," Goodman said. "So, you're their advertising agency and you're pitching these ideas to these men. Well, men have a very specific idea of what's beautiful."

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posted by Cheryl Levesque @ 3:28 PM