Ambrosia Services

The wonders of soya

Sunday, August 13, 2006

Papaya, calamansi, pineapple, coconut oil, green tea extracts, milk... name it, they are being tried and used by several beauty and cosmetic companies to beautify every woman who desires to have a fine and fair skin.

Now, Neutrogena has discovered the wonders soy can do for the face. The breakthrough skin care ingredient, essential soy, is proven to lighten the skin safely and effectively, leading to naturally fair skin.

The essential soy ingredient now works with other natural extracts in all three new Neutrogena Fine Fairness products for cleansing, toning, and moisturizing, offering women a product that cleanses and moisturizes the skin, to achieve healthy fairness and enhance one’s beauty.

Through this, Neutrogena launched three new additions to its Fine Fairness line – Neutrogena Fine Fairness Cleanser, Neutrogena Fine Fairness Toner, and Neutrogena Fine Fairness Lotion SPF 15, all with essential soy, at C3 Events Place, 18 Missouri St., North East Greenhills, San Juan.

The launch unveiled these latest innovations from Neutrogena in an event to nourish the body, mind, and soul.

Dr. Leilani Senador, officerin–charge of the Department of Dermatology at the Asian Hospital and Medical Center along the South Superhighway in Alabang, Muntinlupa City, discussed the importance of healthy and nourished skin to attain beauty.

Senador explained that having a healthy skin is the first step in achieving beauty, because when the skin is healthy and well taken care of, women feel confident, more secure, and better about themselves.

She also cited soy as an effective ingredient in keeping the skin healthy, clean, and fair.
"Essential soy comes from the highest quality soybean extract clinically proven to penetrate deep into the skin’s surface to improve overall fairness and clarity. It also has all the ingredients, nutrients, and proteins that the skin needs to help restore the skin’s natural protective barrier, helping it retain much–needed moisture to keep the skin soft and smooth," Senador said.
Dra. Evangeline Handog, former president of the Philippine Society of Cutaneous Medicine (2 terms), explained how soy effectively lightens the skin.

"Soy is not only an effective and delicious way to nourish the body. Now, soy has also been found to nourish and lighten the skin. It has been proven to reduce melanin and dark spots for a more even and vibrant skin tone. Moreover, it contains essential nutrients such as carbohydrates and proteins to make the skin softer and smoother," Dr. Handog said.

She added that combined with the soy protein, phytonutrients play a vital role in the health and beauty benefits of soy.

"Isoflavones act as antioxidants to protect collagen from damage caused by "free radicals" that cause skin aging. This nutrient helps keep the skin supple and youthful. The isoflavones are also similar to hormone estrogen, which is connected to a host of health tissues that help prevent diseases of the heart, cancer, and osteoporosis," Handog said.

She added that saponins are natural detergents found in soy. Saponins have detergent or surfactant properties because they contain both water and fat–soluble components. These surface–active properties make saponins excellent foaming agents that help cleanse the skin.
The combined antioxidant and cleansing properties of soy make it a powerful ingredient to enhance elasticity and fairness of the facial skin.

"More than being an effective way to better health, soybeans have been proven rich in naturally occurring phytonutrients such as isoflavones and saponins to help hydrate and cleanse the skin," Handog stressed.

Tere Chong, group brand manager for the Adult Skincare Franchise of Johnson & Johnson, recalled how Neutrogena started in 1930, when founder Emmanuel Stolaroff started a small specialty cosmetic company called Natone.

"Natone was a simple merchant of cosmetic products, catering to beauty salons before venturing to the retail market in 1940. In 1954, on a business trip to Europe, Stolaroff heard of an unusual soap developed by a Belgian chemist named Dr. Edmond Fromont. Fromont’s patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue. This was the advent of what is now known as the Neutrogena amber bar soap," Chong said.

She noted that Neutrogena was launched in 1999 and has grown as a brand that houses five product lines with a total of 30 products.

Nikki Lee, Neutrogena assistant manager, said the launch of the new Neutrogena products with essential soy provide women with a full suite of products that deliver real skin improvements for healthy, glowing, and naturally fair skin.

"Neutrogena continues to boost research and development investment to create a line of safe, mild, and premium quality skin care products. And through the years, this has led to a wide acceptance of the brand by medical professionals. The introduction of the new Neutrogena Fine Fairness products with essential soy is a testament to the brand’s commitment to give consumers with dermatologist–recommended products that provide real improvements in the health and beauty of the skin," Lee said.

Lee introduced and detailed the new Neutrogena products such as:
1. Neutrogena Fine Fairness Cleanser with essential soy – it gently improves overall skin clarity and roughness leading to a fairer, hydrated, more even–toned skin. Its purifying formula thoroughly cleanses and rinses away dead skin cells, dirt and surface oil that contributes to dull, uneven toned skin. After using the product for one week, women will be proud to have smoother and more radiant skin; and within two weeks, fairer and more even–toned skin will be visible.

2, Neutrogena Fine Fairness Toner with essential soy – it effectively works to reduce skin roughness and spots, while improving skin tone evenness, clarity, and fairness.

3. Neutrogena Fine Fairness Lotion SPF 15 with essential soy – a facial moisturizer that delivers continued hydration while reducing appearances of melanin and uneven pigmentation to provide a healthy and fair skin tone. This daily moisturizer works in three ways: it hydrates and revives dull, dry skin; it shields the skin from the sun’s harmful ultra-violet–rays; and lightens the skin to keep it naturally fair and glowing. Its mild, pure, and clean fragrance helps keep the skin healthy and moisturized all day long.

The Neutrogena Fine Fairness line also includes the Neutrogena Fine Fairness Block with SPF30, which provides UVA, UVB and IR protection and Vitamins E and B; Neutrogena Fine Fairness UV Compact which provides maximum coverage for hiding sunspots, freckles, blemishes, and other skin imperfections naturally; Neutrogena Fine Fairness Essence Upgrade 30g that exhibits a "smart whitening" action, working harder on the dark spots where more whitening is needed; and the Neutrogena Fine Fairness Hydrating Mask, an intensive dual function facial treatment mask with skin- lightening Vitamin C.

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posted by Cheryl Levesque @ 3:52 PM