Monday, August 21, 2006

'REAL' MAN ARE BACK
Aug 9 2006
Males ditch beauty cream
By Dave King
BLOKES are ditching

their moisturisers and beauty creams in a trend dubbed the "menaissance".


Researchers say male grooming habits are going back to basics.


The new "real" men are happy with a shower and shave, rather than a full beauty regime. The study found around nine out of 10 Br itish men prefer the simple approach to maintaining their appearance. Only a tiny minority admitted to being metrosexuals - males who use a range of skincare and beauty products.


Metrosexual role models include TV presenter Jonathan Ross and footballer David Beckham.
Menaissance men include hell-raising actor Colin Farrell and cricketer Freddie Flintoff.


Worry


One of the few remaining metrosexual strongholds was among the nation's David Brents.
More than two out of three men in managerial jobs use creams and lotions to smooth out worry lines.


The study was carried out by medical insurer PruHealth.


Medical director Dr Chris Dark said: "The research indicates a decline in male grooming, which suggests British en are reverting back to type.


"But I'd urge more men to get active both to maintain their appearance and also to improve their health."

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