Film Shows How Cover Girl Beauty Isn’t Real
The makers of the beauty bar Dove are trying to change the perception of what’s beautiful.
They’ve created an eye-opening film debuting on the internet.It’s an incredible transformation – an average Jane evolves into a stunning supermodel.
The short film by Dove entitled “Evolution” shows how that perfect look – the swan-like neck, wide eyes and high cheekbones – is really achieved.
It ends with a bold statement: “No wonder our perception of beauty is distorted.
”People we showed it to say they film is powerful.
"Everybody likes to feel beautiful, not everybody can be flawless, it's an important message," one viewer said.
We are bombarded by images of beautiful women every day in magazines and in the media, and a global study by dove shows that only two percent of women think they're beautiful.
Dr. Michael Lee is with the Scripps Clinic Center for Weight Management, and says these images do have an impact on self-image, especially teenaged girls.
“I have girls less than 100 pounds who have lost a lot of bone mass, they are having fractures, they have no menstrual cycles, they face a future of infertility and kiidney damage,” Lee said.
He commends Dove, and its Campaign for Real Beauty, and hopes their ads and this film begin to change the way we see ourselves.
“I think it's a really important way of starting the dialogue with teenaged patients, their families, doctors, teachers and friends,” Lee said.
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